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Daimler CEO Discusses New "Swarm Organisation Method".

Updated: Aug 31, 2022

In an interview with Germany’s Wirtschaftswoche, Daimler CEO Dr. Dieter Zetsche explained that the automotive group will implement "swarm organisation management techniques" to "enable more rapid development in emerging critical areas" including e-mobility, according to a report by Green Car Congress.

Green Car Congress explains the "swarm organisation method" by saying that it "supplements the hierarchical-management pyramid with cross-functional and interdisciplinary groups and eventually replaces them."

We aren't business majors, so we can't say for sure how the "swarm organisation method" works, but we do know from the word of Zetsche that the goal of the method is to accomplish development more quickly, which would indicate that Daimler is hoping to fast-track electric cars. Daimler will achieve this by eliminating some of the decision-making levels in the field of e-mobility. Daimler's goal is to electrify the entire Mercedes-Benz lineup, while at the same time readying a couple of long-range battery electric vehicles.

The Swarm Organisation methode refocusses an organisation around a new narrative that combines both human and natural zelf-organising properties into a best of both worlds organisation design. This starts with adopting an adaptive mindset and knowing what properties are important to develop. Visit or academy page to learn what programs we over to assist you on this quest

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